Returned Peace Corps Volunteer appeals to Candy Crush creators for donations
A RETURNED Peace Corps volunteer, Tracy Fuller, who served the Philippines in 2010-2012 is still initiating efforts to help our countrymen especially after super typhoon Yolanda (Haiyan) devastated the most of Visayas.
Tracy has raised money by organizing charity events participated in mostly by her friends. But she thinks it is not enough. She knows that there people who are earning much and have yet to give donations.
In a letter, she is calling on to King.com (Royal Games), the company that operates Candy Crush, one of the most popular games of the current generation, to share just a day’s worth of their income for the benefit of the survivors of super typhoon Yolanda in the Philippines.
She asked me to help her publish this letter until it reaches King. Please share this in your social media profiles and let’s all crush the suffering of our fellow countrymen.
Here’s the letter that she wrote:
An open letter to King, makers of Candy Crush Saga:
My name is Tracy and I’m a Crushaholic. I’ve spent more hours than I’d like to admit crushing candies when I should’ve been paying attention to my family or concocting ways to save the world. I’ve also spent more than a few dollars buying tickets to the next episodes or adding on boosters, making my own small contribution to Candy Crush’s impressive success.
My addiction started on a lovely day in the Philippines, while spending time with my Filipino friends who were all engaged in breaking up chocolates and clearing jellies. I asked what they were all playing, and received a unanimous groan of “Candy Crush” without a single person lifting their head from their phone or tablet to look at me. I figured if it was that great to have them all—highly educated, passionate and creative people—so captivated, that it must be pretty great. I downloaded it immediately and the addiction grew with every level.
As I traveled throughout Asia, I found that the obsession with Candy Crush is universal, a global phenomenon. On a long bus trip in the Philippines, I realized that more than half of the people on the bus were crushing candy. A woman on a train in Malaysia asked me what level I was on and showed me her phone, stuck on level 65. I commiserated with her, having been stuck on that level at one time myself. A young girl in Hong Kong gave me words of encouragement when she saw the level I was struggling with—it had taken her weeks to beat that one too, but if I kept working at it, she was confident I could get to level 307 like her.
The world’s love of Candy Crush is enormous, having just hit half a billion downloads and more than 700 million games being played per day. The game’s success is incredible as is evident in the estimated $1-3 million dollars in revenue that it generates every day. King.com has set the bar for rival game makers on how to hook players and, even more difficult, how to get them to pay for the game.
An article on Reuters praises, “…[King’s] stunning profitability in an industry littered with firms who failed to make money from popular games has made it a totem for others seeking to emulate its success.”
This type of success is a blessing and reward for those who dedicate their lives to developing a world class product. And in remarkable instances, success of such magnitude can provide leaders like yourselves with opportunities to do things of tremendous importance to those who have helped you. As Winston Churchill once said, “The price of greatness is responsibility.” Therefore, I am making a humble plea to King.com to use your power and influence in the gaming community to set an example in humanitarianism and generosity.
As you are aware, Super Typhoon Haiyan recently made landfall in the Philippines and is responsible for immense devastation—entire provinces destroyed, thousands of human lives lost, hundreds of thousands people rendered homeless and displaced. And now, the survivors of the disastrous storm are at risk of losing their lives due to lack of food, clean water and medical treatment. The rebuilding efforts alone will take years and billions of dollars.
When I think of how many lives could be affected by even just one day’s worth of your enormous revenue, it awes and inspires me. The impact that your generosity would have on the lives of the people devastated by this storm would be monumental.
Having served the Philippines as a Peace Corps Volunteer for more than 2 years, this tragedy has become personal for me. The situation is overwhelmingly heartbreaking, making me feel useless to help a country and its people who welcomed me, cared for me and loved me as if I were one of their own. As I took a break from racking my brain for ways I could help, I reverted to crushing candies, and I was reminded of my Filipino friends who told me about the game I’ve come to love/hate.
Out of curiosity, I looked up the statistics for how many Filipinos play Candy Crush, and the numbers are as impressive as I expected they would be: The Philippines accounts for 6.2% of Candy Crush’s fan base, the 3rd highest in the world.
Filipinos are some of your biggest fans, and now, more than ever, they need your help. Your company, “The world’s largest game community”, is in a unique position to make a significant contribution. In Candy Crush, we can ask our friends to send us life, and for those of us who are impatient, we can pay you for more life. In the Philippines, thousands of people are powerless and homeless, starving and without clean water. They survived the storm, but may not survive the wait for aid to arrive. Please help send life to the Philippines.
For ideas on where to donate your money, you’ll find plenty of options here.
Thank you for taking the time to read my plea. And thank you in advance for any humanitarian action you choose to take to help the people of the Philippines.
Please don’t forget to share this post so others may read and so that King (Royal Games) may take action.